Our difference is finding higher levels of secondary metabolites (resin, terpenes, trichomes, and flavonoids) from our proprietary plant extracts and processes. Our nutrients don't work the same as salt-based nutrients. We don't need to flush because of salts but do it for other reasons. It's been 5 years of research, not showing much as far as a website all these years, or spending money on advertising, but until now it's been about making the highest quality, nutrient-efficient products. At the end of the day, it's about growing cleaner, much higher-quality medicine. Our amendments can be added to any line to make a higher-quality end product. ​

So how are we different? It may end up being a love/hate relationship with us. We will start to explain some of those things that may not be obvious within the fertilizer industry, and we will definitely write and explain too much for many readers, but it will be a place to come for growers to learn. And though there is nothing personal against any individuals, we believe there are several aspects to the fertilizer industry that the average grower just isn't aware of. We believe growers should have a much better understanding of why they use or don't use products. The fact is 100% of nutrient lines are technically short on certain nutrients and micronutrients. The reasoning is very logical, no companies want to make your plants toxic with too much of any one nutrient, but they also don't tell you, or give you the tools to amend those issues. Every grower looking for higher quality should have a full complete set of micronutrients that can push strains to higher levels. What we can say is, even some of those that are not fans may still learn a thing or two. 
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For us, it's important to create and sell products to those that #GrowTheirOwn and smaller craft commercial grows. We really don't want everyone's business and have turned away lucrative "money now" deals as we don't want the long-term draining of our souls. If we were like so many others, we would have already gotten investors, diluted our products, and raised the prices, but that's not us. The community at large is about to find out our products are some of the highest quality, at the lowest price per gallon of water cost, in the industry.

That being said, our primary mission is to create the highest quality secondary metabolites, which encompasses cycling the three precursor processes a plant must go through to get to those highest levels. It's more than just what our nutrients do for the plant, it's how close we can get the plant to the potential of the genetics, and that depends a lot on the grower as well. The more they know, the better they can be.
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Click on the link for more information on what are secondary metabolites and understanding our Why...